--- title: Blog - Synx Growth Marketing Technical Agency description: Stay up to date with all the latest in business performance, leadership and marketing automation. --- # Blog AI ### [AI Innovations from HubSpot GROW ANZ 2026: Key Takeaways and Tools](https://www.synx.com.au/blog/hubspot-grow-anz-2026) Discover how Synx's insights from HubSpot GROW ANZ can elevate your AI strategy and streamline operations for a competitive edge in 2026. Charles McKay Apr 29, 2026 ### [Preparing for AI integration in manufacturing](https://www.synx.com.au/blog/preparing-for-ai-integration-in-manufacturing) Prepare your business for AI in manufacturing. Define your strategy and choose the right tools and monitor for success. Read more here. Goran Ilievski Nov 24, 2023 Thought Leadership ### [A story of value: why we embrace value-based points over hours](https://www.synx.com.au/blog/the-story-of-value-why-synx-embraces-value-based-points-over-hours) Learn why we value impact over hours-logged by embracing a value-based points model that prioritises outcomes and delivers results for our clients Charles McKay Aug 31, 2023 ### [Is a HubSpot onboarding or a partner agency onboarding right for me?](https://www.synx.com.au/blog/hubspot-onboarding-versus-partner-agency-onboarding) While both offer a comprehensive onboarding process, the differences between the two can be significant. Charles McKay Jun 22, 2023 ### [Becoming a HubSpot Super Admin](https://www.synx.com.au/blog/hubspot-super-admin-bootcamp) Learn the skills and knowledge gained from the HubSpot super admin bootcamp. Discover other HubSpot bootcamps for growing your business. Read more... Goran Ilievski Mar 26, 2023 ### [What is assignment selling: building trust and accelerating sales](https://www.synx.com.au/blog/what-is-assignment-selling) Assignment selling is a sales technique where a salesperson assigns their prospect specific tasks to complete during the sales process.  Bethany Lewty Mar 8, 2023 ### [Streamline projects with the RACI Model: practical task management](https://www.synx.com.au/blog/racimodel) The RACI model is a matrix used for clarifying and assigning roles and responsibilities in a project, process, or decision-making matrix. Read more... Jaslyn Anderson Feb 14, 2023 ### [680% increase in sales-qualified leads for Plungie](https://www.synx.com.au/blog/australian-manufacturing-case-study-plungie) Read more about how we created efficiencies and accelerated business for Australia's largest pre-cast pool manufacturing company, Plungie. Jaslyn Anderson Feb 8, 2023 They Ask, You Answer ### [What is They Ask, You Answer aka TAYA?](https://www.synx.com.au/blog/what-is-they-ask-you-answer-taya) What is They Ask, You Answer? They Ask, You Answer is a business framework that obsesses over what your customers are asking about your product or... Bethany Lewty Nov 23, 2022 Marketing ### [Why T shaped employees are the future of marketing](https://www.synx.com.au/blog/why-t-shaped-employees-are-the-future-of-marketing) We're seeing a big trend toward hiring interdisciplinary employees and believe the future of marketing lies in the T shaped employee. Bethany Lewty Jun 8, 2022 Buyer Personas ### [What are buyer personas, and why are they important for marketing?](https://www.synx.com.au/blog/what-are-buyer-personas-why-are-important-marketing) Buyer personas help you create targeted marketing campaigns that speak to your audience. Learn more about how they work and the benefits of creating... Bethany Lewty Oct 12, 2021 Inbound Marketing ### [Marketing terminology: TOF, ICP, BOF, CPA, CLV—what does it all mean?](https://www.synx.com.au/blog/marketing-terminology-tof-icp-bof-cpa-clv) Marketing is getting more and more complex. Knowing common marketing terminology can help you implement and assess popular marketing strategies. Bethany Lewty Sep 16, 2021 [ 1 ](https://www.synx.com.au/blog/page/1) [ 2 ](https://www.synx.com.au/blog/page/2) ... [ 9 ](https://www.synx.com.au/blog/page/9) ### Get notified on new marketing insights Be the first to know about new business insights to build or refine your marketing function with the tools and knowledge of today’s industry.