---
title: building a marketing team of the future More Options & Predictions
description: When asked, 50% of marketing technology providers who responded said native AI capabilities were important or a must-have.
---

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## Options & Predictions

**The Rise and Rise of AI **

 

- When asked, 50% of marketing technology providers who responded said native AI capabilities were important or a must-have. (Source: [BrightEdge](http://videos.brightedge.com/research-report/brightedge-2018-future-of-marketing-and-ai-survey.pdf))
- Of over 1600 marketing professionals surveyed, 61% highlighted machine learning and AI as their company’s most important data initiative for 2019. (Source: [MeMSQL](https://globenewswire.com/news-release/2018/02/07/1335563/0/en/Survey-Finds-Machine-Learning-and-Artificial-Intelligence-are-Top-Business-Priorities.html))
- AI is integrated into more devices than consumers realise. Just 33% believe they use AI, when in truth 77% of them operate an AI service or device. (Source: [Pega](https://www1.pega.com/system/files/resources/2017-11/what-consumers-really-think-of-ai-infographic.pdf))
- By 2020, insights-driven businesses will reap the benefits of artificial intelligence to the tune of $1.2 trillion. (Source: [Forrester Predictions 2017](https://www.forrester.com/report/Predictions+2017+Artificial+Intelligence+Will+Drive+The+Insights+Revolution/-/E-RES133325))
- By 2025, the AI market will exceed $100 billion. (Source: [Constellation Research](http://blog.softwareinsider.org/2016/09/18/mondays-musings-understand-spectrum-seven-artificial-intelligence-outcomes/))

Next Chapter 

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## Marketing is changing and fast.

Building a marketing team of the future

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