---
title: building a marketing team of the future The Not-So-Distant Past
description: Not so long ago, marketing teams were divided into various ‘tactics’. These siloed teams would focus on specific tasks under a Head of Marketing or CMO, who would then report to the organisation’s CEO
---

[![synx-beyound_business](https://www.synx.com.au/hubfs/Synx_website_2018/images/synx-beyound_business.svg "synx-beyound_business")](https://www.synx.com.au)

**

[![SIGN UP](https://no-cache.hubspot.com/cta/default/464158/d7aadf39-1a77-4590-a69d-14717e46d470.png)](https://cta-redirect.hubspot.com/cta/redirect/464158/d7aadf39-1a77-4590-a69d-14717e46d470)

******

## The Not-So-Distant Past

**How Marketing Teams Used to Be** 

Not so long ago, marketing teams were divided into various ‘tactics’. These siloed teams would focus on specific tasks under a Head of Marketing or CMO, who would then report to the organisation’s CEO. With strategy set at the top and cascading down to each compartmentalised department, data intelligence was confined to each channel, with minimal expertise and knowledge-sharing between them.

With almost no integration, an organisation’s marketing structure used to look something like this:

 

**Branding Team** 

- Responsible for the approval of brand collateral before it heads off to market
- Maintaining brand identity cohesion with regards to look-and-feel and corporate stance

**PR Team**

- Liaising with the press and media, profiling executives, and ensuring brand products and services are top-of-mind
- Mediation between business and shareholders

**Events Team**

- Comprehensive knowledge of venues, entertainers, and caterers
- Organising customer, employee, and stakeholder events such as conferences and team-building exercises
- Working in partnership with events, PR, and branding agencies

**Digital Team**

- Focused on everything digital, from getting press releases online to building RSVP portals
- Often the least siloed as other departments require their expertise to get tangible assets online   

**Advertising Team**

- Responsible for traditional above-the-line content such as radio, TV, and print adverts, or any other type of physical collateral

 

Next Chapter. 

[![MORE DATA. LESS ASSUMPTION](https://no-cache.hubspot.com/cta/default/464158/interactive-163056458136.png) ](https://www.synx.com.au/hs/cta/wi/redirect?encryptedPayload=AVxigLKWVlQpLhFNSndUwjWWGp%2FfH%2BHIizWaz6KtuDofdPGDDpw%2F8I%2F80D4L7zfkyLwwgIl0GMfVZOqasXypZo%2Fi1UDoakWsAx%2FHzeGNA4N6Ry3m9B%2BsG4WVe0ixG1m5xewK8ut49n2FyCIh3Cj8hzPBOCI1vhRnxwont4UryBcPsy95oixaiFfPb2B3iU89zX0A7fIqM2QBMk1pVfj9xPOq0HTIXQ%2BKk1br%2B4DIdgOx9oSQ2M9nxoTrvtiJcYu%2B&webInteractiveContentId=163056458136&portalId=464158)

## Marketing is changing and fast.

Building a marketing team of the future

[![GET THE EBOOK NOW](https://no-cache.hubspot.com/cta/default/464158/interactive-163070873349.png) ](https://www.synx.com.au/hs/cta/wi/redirect?encryptedPayload=AVxigLIRbdTbghZr%2B17ghD6r3ONq2VXzf8ffZesptfQkQDZIHG5F4TQtfvcaHBWrfuod8DmOJHGN57J7ATOUs2VN2unbbx2kYjshSm7DYyT0ARv8QeaHBxavv7Sx%2BtNTejqouC0dbePCvlAse2jb4Y%2FwkQUaqthM7Jh4n6UmNYBDWOQNUfeABmZA%2FULdrqrUsP0%2B4r%2B2pNXoILKQTPMH1ZBuCaGIQRRTXa3yGE8%3D&webInteractiveContentId=163070873349&portalId=464158)

![ArrowImage](https://www.synx.com.au/hs-fs/hubfs/Synx_website_2018/images/ArrowImage.png?width=663&height=338&name=ArrowImage.png)

WHO WE ARE

 Synx are a team of like-minded innovative people, all heading in one direction towards our vision. From digital strategists, journalists, designers, developers and technical marketers. At Synx our dedicated team deliver quality content, inline to what personas your business is trying to attract.

About SYNX

- [About Us](https://www.synx.com.au/inbound-marketing-agency-about-synx)
- [What we do](https://www.synx.com.au/what-we-do)
- [Contact us](https://www.synx.com.au/contact-us)

RESOURCES

- [Blog](https://www.synx.com.au/blog)
- [Growth Health Check](https://www.synx.com.au/growth-health-check)
- [Tools](https://www.synx.com.au/growth-toolbox)
- [Downloads](https://www.synx.com.au/growth-toolbox)
- [Get Started with HubSpot for Free](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=464158&utm_medium=acquisition-referral)

RUNNING ON

![Hubspot Diamond Partner](https://www.synx.com.au/hubfs/Assets_Synx/Images/Synx-HubSpot-Diamond.png)

©2026 Synx. All rights reserved.

- [**](https://www.facebook.com/SynxGroup/)
- [**](https://twitter.com/Synxgroup)
- [**](https://www.linkedin.com/company/synx)
- [**](https://www.instagram.com/synxgroup/)

[Privacy Statement](https://www.synx.com.au/privacy-statement) [Terms of Use](https://www.synx.com.au/synx-services-terms-conditions)