The Rise and Rise of AI

• When asked, 50% of marketing technology providers who responded said native AI capabilities were important or a must-have. (Source: BrightEdge)

• Of over 1600 marketing professionals surveyed, 61% highlighted machine learning and AI as their company’s most important data initiative for 2019. (Source: MeMSQL)

• AI is integrated into more devices than consumers realise. Just 33% believe they use AI, when in truth 77% of them operate an AI service or device. (Source: Pega)

• By 2020, insights-driven businesses will reap the benefits of artificial intelligence to the tune of $1.2 trillion. (Source: Forrester Predictions 2017)

• By 2025, the AI market will exceed $100 billion. (Source: Constellation Research)

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