The Impact of AI on Marketing
A person’s capacity for data is finite, and their ability to understand it is informed by assumptions built up over years of industry experience. So in many ways, AI is our antithesis.
Able to process vast amounts of data — both historic and current — from multiple sources, without bias, and in the blink of an eye, AI accurately forecasts the most effective way to deliver content. This includes targeting the correct users, what to set the price at, as well as where to offer services and which customers may end up churning.
The huge influx of new marketing
To summarise, every marketing tactic, channel, or media has some piece of