How’s your digital strategy performing?

Our health check is a simple tool to help you evaluate your current digital Strategy and identify growth opportunities.

CHECK IT OUT

Before we start, we’d love to know your name…

Thanks, .

It should take you less than five minutes to answer the questions below.

We have a clearly identified WIG (wildly important goal). Our vision and mission is clear and live to our core values.

  • weak
  • strong

We are open to change, continuous improvement, and testing.

  • weak
  • strong

Our whole business is on the same page. We have alignment from marketing through to service, and even finance.

  • weak
  • strong

We have weekly accountability meetings between sales and marketing teams, and set goals within them.

  • weak
  • strong

We know our target market and focus and our marketing and sales efforts are focussed on it. We put the customer first.

  • weak
  • strong

We openly address the common, yet uncomfortable questions, our potential customers ask when making buying decisions.

  • weak
  • strong

We have a budget dedicated to sales and marketing and are aware of what tactics work for us.

  • weak
  • strong

We have someone accountable for our sales and marketing teams.

  • weak
  • strong

We have a documented content strategy and a process in place to create consistent valuable content.

  • weak
  • strong

We have a sales enablement process in place.

  • weak
  • strong

Our website is simple to navigate and converts visitors into leads, and leads into customers.

  • weak
  • strong

We have our buyers journey mapped out across the three phases - attract, engage, and deligt.

  • weak
  • strong

We keep track of visitors, leads, opportunities, customers, and promoters.

  • weak
  • strong

We have one system that serves as the single source of truth for our departments.

  • weak
  • strong

We have a digital sales and marketing scorecard with KPI’s.

  • weak
  • strong

We track customer happiness with an NPS (Net Promotor Score) survey.

  • weak
  • strong

We have sales and marketing SLA’s in place.

  • weak
  • strong

We are aware of key numbers like cost per lead, cost per sale, and our client lifetime value.

  • weak
  • strong

We have a business operating system and follow it (EOS, Scaling Up, OKR).

  • weak
  • strong

We’re doing our bit to make the world a more sustainable place to live and work in.

  • weak
  • strong

Please complete all the questions before you finish.

FINISH
Charles your not exactly Inbound Ready
Your score
30%
We also sent you an email with your health score breakdown.
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