What does attract, engage, delight mean?

Similar to the TOF, MOF, BOF, attract, engage and delight are a different way to run though the buyers journey.

The first stage, attract, is all about attracting your ideal customer to your business.

Engage how you engage buyers through a conversation, a chat bot, Facebook message, phone call, a contact form, or face to face meeting for example.

Delight is the process your business follows to delight your customers into raving fans.