What is google tag manager?

Have you heard of google tag manager and what it can do for you?

Google tag manager is a central location to add all your custom tags to you website. Rather than having 5-10 scripts on your website, you can have them all in tag manager. This will result in the site performing quicker and then you have full visibility of the pages they are on.

The diagram below best explains how we install tag manager to then manage external tracking codes.