Loading up your website pages and blogs with keywords is on the way out as a means of driving traffic and boosting your contents performance in search.
This year it's all about user intent, not keyword quantity. As search continues to evolve with AI and machine learning so to has Hubspot with a new plan in place to help you move your strategy over with the new content strategy tool.
Check out the full article here and HubSpot CEO, Brian Halligan's post
here.
As always, if you need assistance please do not hesitate to reach out and lock in a workshop below.