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HubSpot is removing the Keywords Tool - Time to get a search intent strategy in place

Loading up your website pages and blogs with keywords is on the way out as a means of driving traffic and boosting your contents performance in search. 

This year it's all about user intent, not keyword quantity. As search continues to evolve with AI and machine learning so to has Hubspot with a new plan in place to help you move your strategy over with the new content strategy tool. 


Check out the full article
 here and HubSpot CEO, Brian Halligan's post here.
 
As always, if you need assistance please do not hesitate to reach out and lock in a workshop below.

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Charles McKay

Charles McKayAuthor

Charles built a very successful I.T. Business from the ground up prior to SYNX. Bringing advanced technology skills to digital marketing, and the ability to explain it simply to his customers, is allowing SYNX to stand out in an overcrowded under-educated market. Synx is a digital marketing agency based in Australia, focusing our work on Marketing Automation, Demand Generation, Lead Generation and Social Selling.

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