You may have heard about "They Ask, You Answer" (also referred to as TAYA) but have no idea what it actually is, so we're here to provide your one-stop shop for all things TAYA.
So what is They Ask, You Answer?
They Ask, You Answer is a business framework that obsesses over what your customers are asking about your product or service.
It's based on the notion that if your prospects are asking questions, then you must answer them openly and honestly because educated prospects become happier, better customers.
Maybe you've been searching for strategies or expert guides to increase traffic, generate leads, and make your business more successful. But what if you're overthinking it? What if the solution is much simpler than you thought? Enter TAYA.
Marcus Sheridan, who's the author and brains behind They Ask, You Answer, believes that the key to driving more traffic and generating more leads is simply answering the questions your potential customers are already asking.
Sounds too easy, right? But it's true. People are searching for answers to their questions every day, and if you can provide those answers on your website, they're more likely to come to you.
So how does it work, and how can you implement this philosophy in your business?
How does They Ask, You Answer work?
TAYA is simple but based on a powerful truth - if people trust you, they're more likely to do business with you.
Buyers today spend 70% to 80% of their buying journey in the "research" or "consideration" stage before ever talking to a salesperson. They want to evaluate if they can trust the business before they buy from them, so when you answer your customer's questions, you build trust and credibility with them.
But it's not just about answering questions. It's about anticipating them and creating content that addresses those questions before they're even asked. This concept is what we call assignment selling.
How can you implement They Ask, You Answer in your business?
To implement TAYA, you need to answer the right questions—the ones your potential customers are actually asking. Marcus has identified what he calls "The Big Five", which are the five categories of questions that every business needs to answer.
1. Price: How much does your product or service cost?
2. Problems: What are the negative aspects of your product or service?
3. Comparisons: How does your product or service compare to others in the market?
4. Reviews: What is everyone else saying about your product or service?
5. Best: What is the best product or service in the market?
These are questions companies are typically afraid to answer; they're often worried about being too transparent or providing too much information upfront, but if your potential customer can't find the answers to their questions from you, they'll likely find them from your competitor.
Creating content on the big five topics above is a proven method for driving results through digital inbound. If you're willing to commit to the journey, They Ask, You Answer can help you generate more traffic, leads and sales for your business.