What is assignment selling: building trust and accelerating sales
Assignment selling is a sales technique where a salesperson assigns their prospect specific tasks to complete during the sales process.
They Ask, You Answer
What is They Ask, You Answer aka TAYA?
What is They Ask, You Answer? They Ask, You Answer is a business framework that obsesses over what your customers are asking about your product or...
Marketing
Why T shaped employees are the future of marketing
We're seeing a big trend toward hiring interdisciplinary employees and believe the future of marketing lies in the T shaped employee.
Buyer Personas
What are buyer personas, and why are they important for marketing?
Buyer personas help you create targeted marketing campaigns that speak to your audience. Learn more about how they work and the benefits of creating...
Inbound Marketing
Marketing terminology: TOF, ICP, BOF, CPA, CLV—what does it all mean?
Marketing is getting more and more complex. Knowing common marketing terminology can help you implement and assess popular marketing strategies.
Content Marketing
Everything you need to know about content marketing
Content marketing is a marketing strategy for engaging with and educating audiences. Learn more about types of content marketing and how to get...