SIGN UP

The Right People for the Job

How Technology is Honing the Teaming Process


More and more — and due in no small part to the rise of hyper-fast connectivity — companies are using the Gig Economy to augment core marketing teams with agile, elastic global units on a project-by-project basis.


Agencies need to become technology experts, able to work on both small, on-demand projects and long-term support retainers with clients. In addition, agencies need to have a firm grasp on analytics. A marketing strategist should be tech savvy enough to analyse and make recommendations based off of the data a client’s MarTech stack provides.


When it comes to recruitment, gone are the days of long interview processes. Thanks to AI and algorithm technology, finding a permanent employee is no longer a shot in the dark, but an informed decision based on accurate, measured insights.

Next Chapter 

Marketing is changing and fast.

Building a marketing team of the future
ArrowImage