What are buyer personas, and why are they important for marketing?
Before you can begin marketing to an audience, you must understand that audience. Otherwise, your...
Marketing terminology: TOF, ICP, BOF, CPA, CLV—what does it all mean?
If you're new to marketing, you might be overwhelmed by all the marketing terminology out there....
Everything you need to know about content marketing
High-quality, fresh content is what all audiences want. With the help of effective content...
Putting Strategy at the Backbone of Sales | Ep. 08
Why integration into old tech is not a good idea
How to Avoid the Subculture | Ep. 07
Getting Your Mindset Right | Ep. 06
Just Pick Up the Phone | Ep. 05
Flipping the Sales Approach | Sales and Marketing Podcast
Is Email Dead or Just Tired | Beyond Business with Synx