How Marketing Teams Used to Be
Not so long ago, marketing teams were divided into various ‘tactics’. These siloed teams would focus on specific tasks under a Head of Marketing or CMO, who would then report to the
With almost no integration, an
Branding Team
Responsible for the approval of brand collateral before it heads off to market
Maintaining brand identity cohesion with regards to look-and-feel and corporate stance
PR Team
Liaising with the press and media, profiling executives, and ensuring brand products and services are top-of-mind
Mediation between business and shareholders
Events Team
Comprehensive knowledge of venues, entertainers, and caterers
Working in partnership with events, PR, and branding agencies
Digital Team
Focused on everything digital, from getting press releases online to building RSVP portals
Often the least siloed as other departments require their expertise to get tangible assets online
Advertising Team
Responsible for traditional above-the-line content such as radio, TV, and print adverts, or any other type of physical collateral
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