As the digital world rapidly grows, traditional hands-on marketing tasks are increasingly automated. Now's the time to assemble a team of experts around this cutting-edge marketing tech to make it work for you.
Structures are shifting.
New teams and roles are being created as quickly as they’re disappearing. And as a result, the world of marketing is both as exciting and trepidatious as it’s ever been.
How Marketing Teams Used to Be
Not so long ago, marketing teams were divided into various ‘tactics’. These siloed teams would focus on specific tasks under a Head of Marketing or CMO, who would then report to the
The Impact of AI on Marketing
A person’s capacity for data is finite, and their ability to understand it is informed by assumptions built up over years of industry experience. So in many ways, AI is our antithesis.
How MarTech & Technology Are Altering the Landscape
Over the next four years, Forrester Research projects US investment in marketing technology to increase by more!
The Suppliers & Agencies You Need to Work With.
As mentioned, the marketing teams of yore were grouped by function along with the agencies that supplied or supported them.
The Internal Marketing Team of Today
In the quest for a more rounded, holistic approach to marketing, this is how a modern team is shaping up in the digital era:
How Technology is Honing the Teaming Process
More and more — and due in no small part to the rise of hyper-fast connectivity — companies are using the Gig Economy to augment core marketing teams with agile, elastic global units on a project-by-project basis
How Synx Can Help You're Business Grow Better
We combine a deep understanding of technology with insight about your business to drive powerful solutions that deliver results. See what we can do for you
Get key insights into the future of building a marketing team taking into consideration Bots, AI and Technology