Growth Health Check

Building a marketing team of the future

As the digital world rapidly grows, traditional hands-on marketing tasks are increasingly automated. Now's the time to assemble a team of experts around this cutting-edge marketing tech to make it work for you.

 

Chapter 1
Introduction

Structures are shifting.

New teams and roles are being created as quickly as they’re disappearing. And as a result, the world of marketing is both as exciting and trepidatious as it’s ever been. 

GET STARTED
Chapter 2
The Not-So-Distant Past

How Marketing Teams Used to Be

Not so long ago, marketing teams were divided into various ‘tactics’. These siloed teams would focus on specific tasks under a Head of Marketing or CMO, who would then report to the organisation’s CEO. 

THE NOT SO DISTANT PAST
Chapter 3
More Data. Less Assumption

The Impact of AI on Marketing

A person’s capacity for data is finite, and their ability to understand it is informed by assumptions built up over years of industry experience. So in many ways, AI is our antithesis.

MORE DATA. LESS ASSUMPTION
Chapter 4
Options & Predictions

How MarTech & Technology Are Altering the Landscape

Over the next four years, Forrester Research projects US investment in marketing technology to increase by more!

OPTIONS & PREDICTIONS
Chapter 5
Externalise to Fill the Gaps

The Suppliers & Agencies You Need to Work With.

As mentioned, the marketing teams of yore were grouped by function along with the agencies that supplied or supported them.

EXTERNALISE TO FILL THE GAPS
Chapter 6
Roles & Responsilibities

The Internal Marketing Team of Today

In the quest for a more rounded, holistic approach to marketing, this is how a modern team is shaping up in the digital era:

ROLES & RESPONSIBILITIES
Chapter 7
The Right People for the Job.

How Technology is Honing the Teaming Process

More and more — and due in no small part to the rise of hyper-fast connectivity — companies are using the Gig Economy to augment core marketing teams with agile, elastic global units on a project-by-project basis

THE RIGHT PEOPLE FOR THE JOB
Chapter 8
Marketing Made Stronger. Together

How Synx Can Help You're Business  Grow Better

We combine a deep understanding of technology with insight about your business to drive powerful solutions that deliver results. See what we can do for you

MARKETING MADE STRONGER TOGETHER

Marketing is changing and fast.

Evaluate your organisations growth readiness

Get key insights into the future of building a marketing team taking into consideration Bots, AI and Technology

GET THE EBOOK NOW
ArrowImage