Structures are shifting. New teams and roles are being created as quickly as they’re disappearing. And as a result, the world of marketing is both as exciting and trepidatious as it’s ever been.

Today, marketing teams are having to quickly pivot and change in order to absorb the impact of new tech. And there is clearly no shortage: over 7000 pieces of MarTech exist at the moment, with the list expanding even as you read this. In addition, Moore’s Law is proving to be prophetic, with computing power continuing to double every two years and the costs to create it being reduced by half in the same amount of time. When you factor in that more marketing professionals are choosing to trade in the Gig Economy than be employed by a single organisation, how do you decide on the best way forward for your internal marketing team?

Digital technology is truly changing the game, and we’re tasked with steering that innovation into revolutionary, profitable new avenues. This guide will help you navigate this brave new marketing world...

Next Chapter