What percentage of revenue should you spend on your marketing budget?
Business owners and marketing managers are often likely to ask this question at some point, but...
What are buyer personas, and why are they important for marketing?
Before you can begin marketing to an audience, you must understand that audience. Otherwise,...
Marketing terminology: TOF, ICP, BOF, CPA, CLV—what does it all mean?
If you're new to marketing, you might be overwhelmed by all the marketing terminology out there....
Everything you need to know about content marketing
High-quality, fresh content is what all audiences want. With the help of effective content...
Putting Strategy at the Backbone of Sales | Ep. 08
Why integration into old tech is not a good idea
How to Avoid the Subculture | Ep. 07
Getting Your Mindset Right | Ep. 06
Just Pick Up the Phone | Ep. 05
Flipping the Sales Approach | Sales and Marketing Podcast