Content Marketing

Tips on How to Attract Non-Local Home Buyers

How to Attract Non-Local Home Buyers to your auctions.



INTRODUCTION:

Being efficient in marketing and sales can be quite challenging especially if you are targeting a very large audience. It is for this reason that you will find most marketing professionals will only target a small group of people as there audience in order to market efficiently. However, if you want to expand your customer base and market the houses you are selling to both locals and non-locals; you can use the following tips that will surely be of great importance to you.

 

 

 

  


Step 1: Optimise Your Web Content and be Specific

This applies to both local and non-local potential home buyers. Any potential customer visiting your website would like to get the point on what you are doing or selling as easily and quickly as possible. For this reason the content you post on your website or blog should be precise, clear and straight to the point. Take an example of someone living in Sydney and he or she comes across a website on how to buy houses in Perth. In normal circumstances, the visitor would not be interested with the information in any way. However, if the title on the blog is catchy and has an element of explaining on how to easily relocate from Sydney or any other city and buy a house in Perth, then you can be sure the visitor will be interested to read and learn a thing or two. This might also lead to further referrals and thus more potential customers.

Step 2: Have a Taget Audience

Random marketing is simple but not very effective and would not give you the high number of sales that you require. In most cases a very small percentage of the audience of the visitors on your website will turn out to be customers. However, marketing with a specific goal to reach out to non-locals would be a better idea. In case you are selling homes in a certain place that is popular with certain people: let’s say military personnel; you can market your homes on military blogs or websites that are relevant with military activity and which you are sure that most military people visit often.

The other things are age factors and standards of living. There is a certain age where most people are settling and buying a home is top of their to do list. This is normally the prime age of about 30-40 years. Marketing your homes should target such people and in order to do so effectively you should know what these people like or what they would be looking for on the internet most of the times. This way your content can be easily spotted and you can be sure to serve many non-local home buyers.

Step 3: Use Social Media Affectively

Random marketing is simple but not very effective and would not give you the high number of sales that you require. In most cases a very small percentage of the audience of the visitors on your website will turn out to be customers. However, marketing with a specific goal to reach out to non-locals would be a better idea. In case you are selling homes in a certain place that is popular with certain people: let’s say military personnel; you can market your homes on military blogs or websites that are relevant with military activity and which you are sure that most military people visit often.

The other things are age factors and standards of living. There is a certain age where most people are settling and buying a home is top of their to do list. This is normally the prime age of about 30-40 years. Marketing your homes should target such people and in order to do so effectively you should know what these people like or what they would be looking for on the internet most of the times. 

 

If you're really interested in some more tips on how to generate more leads into your sales pipeline download your copy of Inbound ebook for real estate

 


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