--- title: (Event) Why sales and marketing is broken, TechBound Summit 2017 description: Why sales and marketing is broken, TechBound Summit 2017 image: https://www.synx.com.au/hubfs/Assets_Synx/Images/Techbound_2017.png --- Inbound Business Tips # (Event) Why sales and marketing is broken, TechBound Summit 2017 Why sales and marketing is broken, TechBound Summit 2017 [ Charles McKay ](https://www.synx.com.au/blog/author/charles-mckay) Jun 28, 2017 --- --- Charles is presenting his famous "why sales and marketing is broken" presentation and then workshopping how to build buyer personas.  So what is Techbound? At TechBound, attendees connect with thought-provoking speakers, presenting unique content and proven strategies to help drive them forward in the IT services space (Charles will refer to them as MSP's or Managed Service Providers).       Are you looking for inbound sales and marketing resources? Take a look at our downloads, you may even see how to run a buyer persona workshop. [eBooks & Downloads ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLL1UlQDN9d17%2BUIWJybBfv2GaHKi2n0WAmVFLVj%2BzqkSqi6U4wDaq%2FJ9dAn%2FmH5cdrG6frKrM9tmx3f7LtJzW8ZvnPxKas5Re040kFce5tNhsosygAa%2Bjrt1P4zBBsK6TWEG9FI%2B3B9T9DJVFbrhWgQVEKMKhGr1a1fCfhdjCjKulQ73UZi508w59U%3D&portalId=464158)   Take a look at the summary of the whole event.          --- ---    ### Evaluate Your Organisations Inbound Readiness, Strengths and Weaknesses! ###### Take our [Growth Health Check](https://www.synx.com.au/growth-health-check) and see your business's current digital strategy state of play across the entire customer journey.   [![Take the Synx Growth Health Check now!](https://no-cache.hubspot.com/cta/default/464158/interactive-163070873346.png) ](https://www.synx.com.au/hs/cta/wi/redirect?encryptedPayload=AVxigLLXOFCV6zkX0zp8zimVs4eYfzSUr%2BJsLRqxZS2LLBm9CMQZ0f8bEqQwYudr1QkJ9Vxya88%2FsTFwLXEMIPnJOKmcQ1KhXUvOns4s2ZUdactZ1OTAIefEiTdSwXB%2FMUK1%2BArId1PRbqAeWEK5PY88CErR%2Fa7OaDruPHzuCmBnrZexQ61cs1KOj8w%2F%2Fyx66MI%3D&webInteractiveContentId=163070873346&portalId=464158)     ---   [Inbound Business Tips](https://www.synx.com.au/blog/topic/inbound-business-tips) [Inbound Marketing](https://www.synx.com.au/blog/topic/inbound-marketing) [Inbound Sales](https://www.synx.com.au/blog/topic/inbound-sales) [Events](https://www.synx.com.au/blog/topic/events) ## Similar posts Inbound Marketing ### [How to Avoid the Subculture | Ep. 07](https://www.synx.com.au/blog/how-to-avoid-the-subculture) Dave Shepherd is a long term HubSpot employee who joined us on our seventh episode to talk about sales leadership and building a culture with your... Charles McKay May 28, 2020 Inbound Marketing ### [Why we love customer service teams and you should too](https://www.synx.com.au/blog/why-we-love-customer-service-teams-and-you-should-too) Looking for hot leads? We highlight the value of inbound marketing and sales with customer service teams. Find out more!! Charles McKay Mar 15, 2017 Inbound Business Tips ### [Solving Your Own Problems First | Beyond Business with Synx](https://www.synx.com.au/blog/solving-your-own-problems-first-beyond-business-with-synx) Synx brings on Dan Currin from OrgChartHub to discuss how he built his software company by truly understanding and solving his own problems first. Charles McKay Apr 15, 2020 ### Get notified on new marketing insights Be the first to know about new business insights to build or refine your marketing function with the tools and knowledge of today’s industry.