5 Landing Page Tips to truly convert into qualified leads

INTRODUCTION:

Welcome back readers to part 2 of our series which covers lead generation from the ground up, today we’ll be focusing on landing page tips which will help in the conversion optimisation process; ensuring you receive qualified leads. 

Match the Headline of the Landing Page to the Corresponding CTA

Keeping your potential lead focused on the correct CTA is imperative as you don’t want to lose them in the beginning of the sales funnel, you should ensure that you keep the messaging clear and consistent across the board and this especially applies to keep your CTA message and the headline of the landing page the same.

A simple example of this would be, if a potential lead clicks on the offer expecting something for ‘free’ , but your landing page requires them to ‘pay to proceed’ or even sign up, then you will instantly lose the trust of this potential lead. A good workaround for this, is to ensure they receive their free product and then only at a later stage in the sales funnel start to ask for further details.  The same applies if the headline reads differently to the CTA then it’s likely you may lose the lead in a midst of confusion. Keep all of your messaging clear, concise and consistent.

• Remove the Main navigation
• Less is More
• Emphasize the Benefits of the Offer
• Encourage social sharing

Step 1: Remove the main navigation 

Here at Synx we often analyse landing pages which have cluttered navigation and more often than not far too many navigation features. Remember, it’s important to allow the potential lead to follow the flow of the sales funnel; the more ‘exit’ options you allow for a potential lead, the more likely you are to lose this lead at an early stage in the funnel.

You need to remove anything that distracts viewers in the main navigation bar, this can include but is not limited to, main navigation, sidebar navigations, social media links as well as footer navigation. You want the potential lead to complete the main action on the page; anything that distracts from this main action should be removed. Numerous data studies have been commissioned which show clear proof that the removal of your navigation links will improve your conversion rates. All leading to your better lead conversion Melbourne

Step 2: Less is More 

Gone are the days of over cluttered landing pages which produce a sensory overload for the potential lead; as they say ‘less is more’. Keep your landing page; simple, affective and highlight only the main points which you want to attract the viewer’s attention to. If you potential lead feels ‘overwhelmed’ on your landing page, they will simply click away. Condense your information into small bite size snippets with clear action points. 

Step 3: Emphasize the Benefits of the Offer

The draws on the previous action points; you want to keep the information on the landing page to a minimum, but at the same time you want to ensure you are emphasizing the clear benefits of your offer to your potential lead.  Bullets points are a great way to emphasize an offer in a clear and concise manner.

Some of the best landing pages we have created portray the offer to a potential lead in a way that highlights the benefits of the offer and gives visitors a great incentive to proceed further down the sales funnel. Address your potential leads specific problems, needs and interests and follow up with a compelling incentivised offer, this will give you a head start in landing page conversion optimisation.

Step 4: Encourage social sharing

Leveraging large social media platforms can produce high quality results for your lead generation platform, a larger element of trust is installed with a product when the recommendation comes from someone within that potential leads ‘inner circle’.

Through the use of simple on page social sharing prompts you can increase the overall exposure of your offer by leveraging your potential leads further contacts.  Use your current data to determine what platforms your current audience are using the most frequently, only offer these platforms as a sharing options, as this will limit further cluttering on the page. Additional tip: Don’t forget to add an email forwarding option as users tend to have different preferences when it comes to social sharing.

That’s it for our second instalment in our qualified leads series. We hope you’ve been able to action some of these points to further increase your lead generation. Should you have any questions at all, and then please don’t hesitate to get in touch with one of the Synx team today. From this blog Landing Page Tips to truly convert into qualified leads if you would like to ready more see our ebooks below. 

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