Content Marketing

3 Keys to Luring More First-Time Home-Sellers to Your Website

3 Keys to Luring More First-Time Home-Sellers to Your Website to convert leads into buyers.


In order to make the right kind of decision concerning buying or selling a home, majority of individuals turn to the World Wide Web. Those who are buying homes for the very first time are normally youthful, which makes it even more critical to have a good plan for generating leads. It is important to have a formidable strategy of attracting visitors to your website in order to win them over as home-buyers. You can count on the steps below to boost traffic, promote your brand and secure more clients online. 

  • Bring in More Visitors Online
  • Furnish Visitors with Highly-Interactive Online Experience
  • Convert Your Leads into Buyers


Step 1: Bring More Visitors Online

There are several ways of enticing new home-buyers to your website, some of which do not require much effort. Keep monitoring your site in order to appreciate the trends and changes happening. You can do this for every 30-day period. You should apply effective strategies along with analytic tools to enable you gauge how strong your website is since first going online. Many website owners employ Google Analytic for this objective. 

a)      Create Relevant Content

It is vital to refurbish your content strategy in order to attract even more first-time home-buyers. Conducting updates continually and adding to your website interesting and fresh content is an effective way of luring back new visits online. You can also put up additional blogs on the website, which connect with online users or perhaps articles offering tips to attract more traffic. 

b)      Provide Functional User-Interface

Your website should incorporate good site navigation and user-interface functionality. Placing links offers clients a customized experience and cuts down on time wastage as they attempt to instantly reaching a desired product.

c)     Apply Social Media

Ensure that your online site features links to your channels of social media. Maintain active participation on sites like Twitter, Facebook and LinkedIn. As well, you may add updates and give incentives by effectively applying your pages on social media sites. These are a very dependable way of influencing potential first-time buyers of home to your website. Posting blogs which show the offers you are giving will assist in mobilizing your social audience from being passive into taking action and visiting your site. This should generate even more leads. Read our post on how to leverage pinterest to attract more sellers to your website and generate more leads. 

Step 2: Furinish Visitors with Highly-interactive Online Experiences. 

It is needful to benefit your online visitors with great and highly-interactive experiences. Keep checking your site metrics on regular basis, especially the bouncing rates. Focus on pages with peak daily exit rates to understand why online users prefer not to stay there for long.

Implement unique measures to get people involved for longer time-periods, after you positively identify such problematic areas. Consider two primary aspects regarding how online visitors interact with your website. First is that people generally like sharing opinions, which you could foster by posing highly specific questions in order to draw them in. Secondly, many individuals best react when calls to action (CTA) are utilized, which you can achieve by simply prompting them to take a given action that will lead to their gain.

Make sure to ask the right questions and emphasize on the importance of giving their answer. You can test this approach in several ways. Give them commenting opportunity at the bottom of your write-ups. Another way is inserting a call to action which should increase possibility of obtaining a response to your questions. 

Step 3: Convert your leads into buyers

Generating of leads is important marketing process that will enable you find potential first-time home-buyers, or first-time home-sellers. For it to be effective, this initiative ought to also nurture them as well into becoming active clients. You can utilize media channels like social media, email banners, search (search engine optimization and pay-per-click) as well as co-registrations (sharing of registration details with a different site). After potential buyers click on your offers and opt in by offering their contact details, you can then forge and nurture relations with them via phone communication, email or direct mail. This will establish trust over time and turn a certain proportion of your leads into actual customers.  As well, make sure to observe the following key practices in order to generate more valuable leads:

  •          Collect information that is relevant, accurate and unique
  •          Create opt-in offers which are both clear and compelling
  •          Receive leads on real-time basis
  •          Formulate clear processes of follow-up
  •          Assess the effectiveness of results attained
  •          Incorporate input from a seasoned service provider

Utilizing the process highlighted above should help in promoting your internet marketing endeavours. You then may expect to gain more web traffic on your site and eventually get more first-time home-buyers from potential leads. 

If you're really interested in some more tips on how to generate more leads into your sales pipeline download your copy of Inbound ebook for real estate

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