Inbound Marketing

How Marketing Workflows can Increase New Home Sales

Synx Inbound Marketing automation workflows can dramatically save you time and money. Get intouch today


Internet marketing has almost become a must for every small, mid-sized and large businesses. Everybody in the world of business is tapping on this lucrative platform in order to gain an upper hand over their rivals. Nonetheless, the competition has become too stiff and there is need to employ other tactics in order to compete favourably with the rest. For a real estate marketing agent or developer it is important to get in touch with your audiences and make sure that whatever kind of marketing that you are doing is effective and efficient. You have to keep track of all your prospective clients and make sure they are fully aware of what you want to offer them. One way to do this is by the use of workflows. This is a marketing automation tool that will make your work far much easier and ensure that the marketing is efficient.

  • What are marketing automation tools?
  • How to use marketing workflows
  • Benifits of using marketing workflows

Inbound Marketing Workflows

Step 1: What are marketing automation tools?

Marketing automation tools such as workflows are simply online software that will do a series of marketing activities in an automated manner. In classic situations, once someone has visited your website and maybe provided some personal information, you would later on call to follow up on them or request them to give a feedback on the kind of services that they have received. However, with a tool like workflows, all these is automated and the above procedure will be carried out automatically by the software. This way your work has been made easy, and better still, you can be able to handle a very large customer base without any kind of inconveniences.

Step 2: How to use marketing workflows

Marketing Workflows is a very efficient tools but you have to know how to use it well in order to get maximum benefits. First of all, before you employ the use of this tool you should develop a website that is interactive and informative to the customers. Your website should have enough content to keep the traffic flowing and you can add links to acquiring additional information such as free guides on how to purchase house in a  certain area. On top of all these, the website should have a platform with which the visitor can sign up for monthly or weekly journals or just registration to be able to download the free guide. Once you have this, once a visitor clicks on your link they will be prompted to provide little personal information such as name, location, email address and phone numbers. It is with such details that this automation tool will use and be able to keep in touch with your customers.

The best thing about using workflows is that all the work is done for you automatically. The tool is able to do analysis and come out with figures on how many visitors or leads turn out to be customers. This way you can easily know whether your marketing strategy is doing good or bad. It is as simple and efficient as that.

Step 3: Benefits of using workflows

  •          Saves Time

This tool definitely works faster than human beings. No matter how many people you may employ to work on serving your customers, they can’t do it as fast as this tool. Furthermore the tool does all the analysis and provides already processed results. There is no need for you to compute and analyze how your business is fairing. You get to save a lot of time with which you can use doing other things to improve your business

  •          Its accurate

This is a software and hence unlike humans it is not prone to errors. There are not issues of forgetting or mixing up client details. The tool works as it has been programmed and this helps improve the accuracy of serving your customers. The steps in following up with clients will be carried out as you wish without excuses or any sort of error.

  •          Its efficient

Efficiency is key to internet marketing. Competition is high and thus whatever you do must be done in the best way possible. Hence you need this tool to make sure that all your clients are served well and in good time without any inconveniences. You will also serve very many people in a short period of time and thus increasing the number of new home sales.


If you're really interested in some more tips on how to generate more leads into your sales pipeline download your copy of Inbound ebook for real estate


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