Inbound Marketing

7 Steps to Generating Effective Real Estate Leads

Generating effective leads for your real estate agency


In order to experience success in your endeavours as a real estate company, it is vital to perform an effective internet marketing campaign. Such an exercise requires generating real estate leads of high quality. The web has now turned to be the primary platform for home buyers to acquire information about real estate. There are important keys to obtaining larger traffic volumes and lead generations which are more qualified in order to secure buyers of your property. You can offer free services like emailed search services, multiple listing, comparative market analysis, industry updates, comparative market analysis, market value studies and industry updates. Utilising such avenues acts as a filter that ensures your website only attracts buyers who are serious. When these individuals sign up with personal details or conduct a search for property, you get to interact with them in confidential and customised manner.

  • Secure High Placement on Major Search Engines Generating Effective Real Estate Leads
  • Apply a Call-to-Action 
  • Follow up on Your Leads 
  • Utilise Interactive Web Interface 
  • Provide Free Merchant Tools  
  • Classified Ad Websites
  • Enrol with LinkedIn Groups

Step 1: Secure High Placement on Major Search Engines

Majority of your potential real estate clients begin their searches online, which necessitates having high-ranking websites. You can accomplish this by customizing your website to suit home-buying needs. This ensures you end up attracting the right kind of visitors your website targets.    

Step 2: Apply a Call-to-Action  

Rather than making a website that suits your taste, motivate your online visitors by offering them a Call-to-Action which enables your clients to channel information their personal information. Utilising an online form with an option for confirmation at the end of filling it out is a great idea in this context. Most serious prospects will be comfortable with leaving personal contact information too.

Step 3: Follow up Your Leads 

Providing a free email on daily basis indicating new price adjustments and listings is brilliant. However, following up on them afterwards is even more critical, since you could easily win over potential homebuyers.  

Step 4: Utilise Interactive Web Interface

Internet users have a tendency of being impatient, especially with sites which are not user-friendly. Hardly do they spend much time seeking for online content which either seems lost unavailable. As such, it helps utilising a basic template with empty bars for filling in relevant fields of personal profile. This can prove to be a strategic tool for generating leads. 

Step 5: Provide Free Merchant Tools 

Majority of buyers perform good amounts of research prior to selecting a particular realtor. You can beat the odds by offering free personal utilities such as eBooks. Most real estate boards offer realtors standard tools for offering their clients. You can distinguish yourself by exploring unique options. It is necessary to apply the right tools in order to locate your target clients.

Step 6: Classified Ad Websites  

Utilising local websites which offer local exposure can work in a great way in attracting leads to your website. They act as electronic magazines or information outlets where many people visit with various merchant interests. Posting your ads here can give you an edge in your marketing endeavours. Ensure putting a catchy headline for every single ad you post. You can mix up numbers with capital letters and other creative graphic content to improve the appeal of your ad. Put down only a few sentences when describing your house, along with a picture which your web visitors can click. 

Step 6: Enrol with LinkedIn Groups  

Joining LinkedIn Groups provides you an opportunity of answering questions regarding matters of real estate. It gives you ability of effectively targeting your niche market and distinguishing them based upon their place or industry of origin. Keep posting useful content which prompts them to seek for further information about your website. LinkedIn affords you the chance of publishing directly into their website via LinkedIn Publisher.

Taking action on the points noted above has the potential of increasing your leads and delivering better conversions of them into real estate clients. 

If you're really interested in some more tips on how to generate more leads into your sales pipeline download your copy of Inbound ebook for real estate


 Don't Lose your Leads

Integrate your leads into Hubspot seamlessly with Synx!

Apply Now



Similar posts

Get notified on new marketing insights

Be the first to know about new business insights to build or refine your marketing function with the tools and knowledge of today’s industry.