Content Marketing

Do Real Estate Companies Need a Real Estate Blog?

How to use a Real Estate Blog to promote your business. Are you trying to attract new developers to sell there property.


With 89% of home shoppers using the internet to look for an agent and 78% of new home buyers visiting at least three websites before they can make a purchase decision, you can be sure that getting your website out there is the only way to achieve your full potential. Your company needs to be out there to be found as the search is being done. That's not all. You should ensure that you give informative, helpful and interesting information that will capture the interest of your site's visitors.

The best way to achieve this is by owning a Real Estate Blog. Here are some of the benefits that your company will reap from owning a Blog:

  • Better Search Engine Ranking Rea lEstate Blog
  • More Clients from Organic Searches
  • Connect With Readers
  • Referrals

Step 1: Better Search Engine Ranking

Having a blog that gives answers to common questions asked by buyers on search engines will ensure that you get more exposure on search engines. When you offer solutions to their problems, you will easily end up as the professional local source of solutions to all their property needs. With this, you will be in a position to build credibility, trust and as a result, your company's name will be on their minds whenever they want to make a home buying decision in future. In addition, you will be able to increase traffic to your site which when properly utilized can result in good leads and sales in future.

The best part about this is that it doesn't have to be a long and tedious process. You can start with simple local topics like upcoming events that people will be interested in attending, market trends and such like things.

Step 2: More Clients from Organic Searches

Creating a video podcast and incorporating it within your syndication tactics is also a fantastic way of improving video marketing endeavours. Do not focus on sharing your videos on YouTube alone. Video podcast directories like iTunes are capable of affording your interests massive exposure. You just require promoting your podcast the same manner as with any regular podcast. Try creating an RSS feed, if your company for web hosting does not provide one.  

Step 3: Make Use of Narratives

With proper content on your blog, blogging can go a long way in ensuing that you are found by clients who are already looking for real estate companies. More and more people are using the internet to find information and the more you take advantage of this, the better you will rank among your competitors.

Step 4: Connecting With Readers

There is nothing that converts more than having a strong relationship with your clients. With a blog, your clients will know some of the things that you like and those that you dislike hence they will be able to connect with you on a personal level. With this, you will be able to earn trust from them and subsequently, more sales since they will believe your opinion and will do whatever you tell them to do. With a good relationship with your readers, they will always come to you before making any decision. 

Step 5: Referrals

If you make a point of creating good content on your blog, your readers will value your opinion and you'll come out as an expert in the field. With this, readers will be happy to refer friends to you when they need advice from a professional. The cost per lead for referrals is zero which means that you will be spending nothing and still making sales just by having a blog.


To ensure that your Blog returns the best results, there are some things that you have to do. These will complement your blog to ensure that you reach the highest number of people in your area. You will also be in a position to convert traffic to sales faster that if you would not have been using them. Here are the most effective complements to your blog:

  •          Email Marketing Campaigns. Email marketing campaigns create strong relationships between you and your clients over time. The best thing about this platform is that the campaigns allow you to send different messages to different lists. With this ability, you can customize your messages to better suit your clients' needs depending on where they are in the buying cycle.
  •          Social Media. Having a strong presence in top social media platforms will pull more visitors to your website. It is also a great tool for improving engagement with your visitors since they will be able to give their thoughts on blog posts and generally everything that you do as a company.

These are the benefits that you stand to gain by blogging. To ensure that you reap maximum results, it's important to also make a point of keeping your blog up to date with fresh content so as to invite new visitors and to keep old ones engaged.


If you're really interested in some more tips on how to generate more leads into your sales pipeline download your copy of Inbound ebook for real estate


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