--- title: Blog - Synx Growth Marketing Technical Agency | Charles McKay (2) description: "Charles built a very successful I.T. Business from the ground up prior to SYNX. Bringing advanced technology skills to digital marketing, and the ability to explain it simply to his customers, is allowing SYNX to stand out in an overcrowded under-educated market. Synx is a digital marketing agency based in Australia, focusing our work on Marketing Automation, Demand Generation, Lead Generation and Social Selling. (2)" --- AUTHOR # Charles McKay Charles built a very successful I.T. Business from the ground up prior to SYNX. Bringing advanced technology skills to digital marketing, and the ability to explain it simply to his customers, is allowing SYNX to stand out in an overcrowded under-educated market. Synx is a digital marketing agency based in Australia, focusing our work on Marketing Automation, Demand Generation, Lead Generation and Social Selling. [Follow me on my website ](https://www.synx.com.au) [Follow me on Facebook ](https://www.facebook.com/charles.mckay) [Follow me on LinkedIn ](http://au.linkedin.com/in/charlesmckay) [Follow me on Twitter ](https://twitter.com/Charles_McKay) ## Stories by Charles --- Inbound Business Tips ### [Staying connected, at a distance.](https://www.synx.com.au/blog/digital-connecting.-distancing-socially) How Synx are mitigating risk with the COVID-19 Charles McKay Mar 18, 2020 Inbound Business Tips ### [What's best? Integration with HubSpot PieSync vs Zapier vs custom](https://www.synx.com.au/blog/whats-best-to-build-an-integration-with-hubspot-using-piesync-vs-zapier-vs-custom) HubSpot acquired PieSync so if you are planning to build an integration into HubSpot or have an existing integration, here is what you need to know: Charles McKay Nov 6, 2019 Inbound Business Tips ### [What pattern are you going into in 2019?](https://www.synx.com.au/blog/what-pattern-are-you-going-into-in-2019) It's time to reflect on 2018 and start to percolate for next year. How will you make meaningful progress for your business? Here's a tool to help... Charles McKay Nov 8, 2018 Inbound Business Tips ### [5 Ways to close more deals in 2019](https://www.synx.com.au/blog/5-ways-to-close-more-deals-in-2019) HubSpot’s latest State of Inbound Report reveals the top priority of 70% of companies is to close more deals. Here are 5 tips to explore in 2019 Charles McKay Nov 1, 2018 Content Marketing ### [Five reasons to outsource your Marketing for IT in 2019](https://www.synx.com.au/blog/five-reasons-to-outsource-your-marketing-for-it-in-2016) Staying relevant in 2016 means having one helluva digital marketing strategy. This is the age of the tech-savvy consumer Charles McKay Oct 25, 2018 Inbound Business Tips ### [Treat your website like a compounding business application](https://www.synx.com.au/blog/treat-your-website-like-a-compounding-business-application) Why your website should be treated like a core compounding business application. Charles McKay Jun 21, 2018 Videos ### [HubSpot’s keywords tool removed- get a search strategy in place](https://www.synx.com.au/blog/hubspot-is-removing-the-keywords-tool) HubSpot is removing the Keywords Tool - do you have an updated content strategy in place? Search intent over keywords is the key Charles McKay Jan 17, 2018 Content Marketing ### [(Video) Building out your inbound buyers journey for your full funnel](https://www.synx.com.au/blog/video-building-out-your-inbound-buyers-journey-for-your-full-funnel) Overwhelmed Building out your inbound buyers journey with so many tactics you hear on a daily basis it can be complex but it should not be. Find out... Charles McKay Sep 5, 2017 Inbound Marketing ### [(Podcast) Talking inbound marketing behind the scenes](https://www.synx.com.au/blog/talking-inbound-marketing-behind-the-scenes) (Podcast) The Agency Backstage Pass Podcast talking inbound marketing in Melbourne behind the scenes. With Charles McKay Charles McKay Aug 17, 2017 Inbound Business Tips ### [(Event) Why sales and marketing is broken, TechBound Summit 2017](https://www.synx.com.au/blog/why-sales-and-marketing-is-broken-techbound-summit-2017) Why sales and marketing is broken, TechBound Summit 2017 Charles McKay Jun 28, 2017 Inbound Business Tips ### [(Interview) Learning Inbound Marketing & Travel with Jordan Chenery](https://www.synx.com.au/blog/learning-from-inbound-marketing-travel-with-jordan-chenery) Learning from Inbound Marketing & Travel with Jordan Chenery & Charles Mckay Charles McKay Jun 7, 2017 HubSpot COS ### [HubSpot lightbox form - has arrived](https://www.synx.com.au/blog/hubspot-lightbox-form-has-arrived) hubspot-lightbox-form-has-arrived Charles McKay May 11, 2017 [ 1 ](https://www.synx.com.au/blog/author/charles-mckay/page/1) [ 2 ](https://www.synx.com.au/blog/author/charles-mckay/page/2) [ 3 ](https://www.synx.com.au/blog/author/charles-mckay/page/3) ... [ 8 ](https://www.synx.com.au/blog/author/charles-mckay/page/8) ### Get notified on new marketing insights Be the first to know about new business insights to build or refine your marketing function with the tools and knowledge of today’s industry.